Public Relations #1 - The Public Relations Speech Time: 5 - 7 minutes Objectives: * Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience. #2 - Resources for Goodwill Time: 8 - 10 minutes Objectives: * Research the operation and benefits of an organization or company. * Prepare a talk designed to build goodwill toward it by presenting factual information. * Analyze the common interests of your audience and focus your presentation on those interests. * Effectively use at least one visual aid to enhance the audience's understanding. #3 - The Persuasive Approach Time: 8 - 10 minutes Objectives: * Direct a persuasive appeal to the audience's self interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. * Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques. #4 - Speaking Under Fire Time: 6 - 8 minutes for speech, 8- 10 minutes for question period Objectives: * Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue. * Conduct a question-and-answer period on the speech subject. #5 - The Media Speech Time: 8 - 10 minutes, plus 30 seconds Objectives: * Write a speech script behalf of a social cause. * Using the script, present the speech to persuade a general television audience. |