Communicating on Television


#1 - Straight Talk

Time: 3 minutes plus or minus 30 seconds
Objectives:

    * To effectively present an opinion or viewpoint in a short time.
    * To stimulate giving a presentation as part of a television broadcast.

#2 - The Talk Show

Time: 10 minutes plus or minus 30 seconds
Objectives:

    * To understand the dynamics of a television interview or "talk" show.
    * To prepare for the questions that may be asked of you during a television interview program.
    * To present a positive image on the television camera.
    * To appear as a guest on a simulated television talk show.

#3 - When You`re the Host

Time: 10 minutes plus or minus 30 seconds
Objectives:

    * To conduct a successful television interview.
    * To understand the dynamics of a successful television interview or "talk" show.
    * To prepare questions to ask during the interview program.
    * To present a positive, confident image on the television camera.

#4 - The Press Conference


Time: 4-6 minutes for presentation; 8-10 minutes for question period
Objectives:

    * To understand the nature of a television press conference.
    * To prepare for an adversary confrontation on a controversial or sensitive issue.
    * To employ appropriate preparation methods and strategies for communicating your organization`s viewpoint.
    * To present and maintain a positive image on television.

#5 - Training On Television

Time: 5-7 minutes for the presentation, plus 5-7 minutes for playback of the video tape
Objectives:

    * To learn how to develop and present an effective training program on television.
    * To receive personal feedback through the videotaping of your presentation.