PAGE 1 – Buy Hard to Find DVD (not released) on EBAY

HISTORY
VHS: Same ½” tape, different analog signal.
NTSC 30fps USA & Japan        PAL 25fps Europe
Language different.

DVD & Computer Disks Single Standard
DVD players play both NTSC 30fps and PAL 25fps.
Different language and subtitles on same DVD.

PAGE 2 – Regions – Slice Up The Map
1-Price Discrimination – price according to what each market is willing to pay & profit margin.  Complicated.
2-Release Date – Motion picture released to some countries later.  Takes time to dub or subtitle.

PAGE 3 – Nero Burn Software Shows Region
All Region DVD – Play on any player
    Limited Copyright, personal exchange
All Region Player – Plays almost anything
EXCEPT some DVDs – See PAGE 1

PAGE 4 – Region 2 in DVD Player or PC
Computer Drive Region Change Limited    DANGER!
    Run out of “times” drive stuck another region!

Other Techniques:    Macrovision – can’t copy from output
Encrypted – can’t copy disk
Disable Functions – Can’t skip copyright

Blu-Ray disks only 3 regions A, B and C.


Caution – Buying DVDs on ebay – make sure they are Region 1 for the US

1 – US & Territories, Bermuda, Canada
2 – Europe (most), Japan, Middle East, Egypt, South Africa
3 – Hong Kong, South Korea, SE Asia, Taiwan,
4 – Mexico, Central & South America, Australia
5 – North Korea, Russia, Africa (except Egypt, South Africa)
6 – Hong Kong, People’s Republic of China
Disk can be more than one Region such as 2, 4 and 5 or ALL.

(Outline)

QUESTION: Who can tell Film or Video? Who cares?
Theater Pan Camera Motion
Want Science, but much Art.

HDTV Network TV Grainy Look – Want sharp look.

SCIENCE TECHNIQUES IMPROVE:
SOUND: 78, 45, Stereo, LP, tape CD, Duet (G&Arms)
PICTURES: B&W, Color, Low Light, CinemaScope, IMAX, HDTV, 24-30-60fps Smooth Motion?

ART – EFFECTS:
SOUND: Echo, Self Duet, Pitch, Stereo
PICTURES: Misty, Dreamy, Blurry, Sepia, B&W, Scratches, Sprokets DOCUMENTARIES

Psychological – High Budget using FILM (24fps)
Technology improves BOTH quality, & artistic effects.

Don’t complain about Grainy!
 
Original:

Altered:

For Project 9 in CC manual.

(Outline)

Mall Fresh Brewed Coffee?
or Manufactured Aroma - Scent Delivery System?


Sensual Immersion
Disney 3D
Flight Training Simulators - Fuel

Aroma Therapy - Associate good scents
Hospital & Dentist patients remain for treatment
My operation, tropical murals on ceiling

Scented Paper Cascades Olfaprint(tm) - Scented Resume?

Home sales – Fresh Baked Goodies!



Could These Stores have a "Branded" Scent - Customer Loyalty?
Home Depot, Office Max

Smells remind us of a pleasant time and place.
Subliminal Sales Tactics - Barely above level of detection

Fresh Baked Treats

Scented Candle Shops

Add other tactics to Increase sales - Sound
Here today - gone tomorrow ? buy now at full price"
Add to OUR webpage to attract?

{READ ARTICLES HANDOUTS} (time permitting)

HOW FAR CAN THIS GO TO INCREASE SALES?
 
www.scentair.com
www.martinlindstrom.com


PRINT & HAND THIS OUT:
www.scentair.com/downloads/ScentAir_Business2.0.pdf



US News & World Report 8/1/07:

Companies including Sony and Westin Hotels & Resorts employ a range of smells to spur spending. Sony Style stores, which sell the company's consumer electronics, puff a sweetish scent with citrus bases and vanilla overtones into the air. "They wanted to appeal to a female buyer more intimidated by electronic items," says Van Epps of ScentAir, which helped Sony develop its secret formula.

Christine Belich, Sony's vice president of visual merchandising, says that it's not possible to connect the scent directly to a boost in sales but the goal is to create an enjoyable shopping environment where customers want to linger. She adds that the scent was designed to appeal to both men and women. (The scent can be quite subtle—it could hardly be detected on a recent visit to the Sony Style store at Pentagon City Mall in Arlington, Va.)

~~~~~~~~~~~

Whether being stimulated by sound or smell, consumers are usually blissfully unaware of the fact that they are shopping under the influence. "The average consumer doesn't understand that they are being manipulated in that environment," says Anna Mattila, associate professor of marketing at Pennsylvania State University.

                    For Project 7 in CC manual.

(Outline)

CARNEGIE HALL 1970s

ELLINGTON TAKE THE “A” TRAIN

RADIO, TV, NETWORK STATIONS USE SPRINGS

HIGHEST 88 FT SMITH & 9TH BROOLKYN “F”

DEEPEST 180 FT 191ST BDWY “1” & “9” (MINERS)

5 LEVELS AT 42ND STREET (20, 30, 40, 50, 60 FEET)

SHORTEST SINGLE FARE 23 HOURS

OVER 200 ROUTE MILES 400 STATIONS,
600 MILES TRACK

MORE PASSENGERS THAN ALL OTHER U.S.

4TH LARGEST BEHIND TOKIO, MOSCOW, SEOUL

IRT, IND, BMT COMPETE

24/7 MOSTLY

14TH STREET CURVE MOVING PLATFORM

SUBWAY RESTAURANTS – MAPS

CARNEGIE HALL STILL CAN HEAR!
 
Subway Accident Pictures:

1905 Elevated:
http://upload.wikimedia.org/wikipedia/commons/7/79/1905_New-York_Subway-Accident.jpg

1991 Underground
http://images.nycsubway.org/i7000/img_7661.jpg
Going to fast at switch.
Front wheels missed the track switch, rear wheels switched track and the train went sideways through the tunnel.

For Project 6 in CC manual.

(Outline)

DETERMINE THE PRICE?
    WHAT OTHERS ASKING?
    WHAT IT SOLD FOR
    EASY TO SHIP?
    IS IT WORTH SELLING?

PREPARE YOUR AD
    LIST ALL THE FEATURES
    INCLUDE PICTURES
    AUCTION OR BUY-IT-NOW?
    DON’T SELL TOO MANY AT ONCE
    USE PAYPAL – NO CHECKS

TRACK SELLING PROGRESS
    UNLIMITED CHANGES IF NO BIDS YET
    LIMITED CHANGES IF BID(S) PLACED

LAST STEPS
    RELIST IF DIDN’T SELL – CHANGE PRICE
    SHIP AFTER PAYMENT
    FEEDBACK
    SELL MORE!

                                                                                      For Project 3 in CC manual