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BUSINESS SCENTS - by Charles Sanzone

posted Feb 1, 2011, 4:33 PM by Tip Top   [ updated Feb 3, 2011, 6:29 AM ]
BUSINESS SCENTS 

(Outline)

Mall Fresh Brewed Coffee?
or Manufactured Aroma - Scent Delivery System?

USE OF SMELL

Sensual Immersion
Disney 3D
Flight Training Simulators - Fuel

Aroma Therapy - Associate good scents
Hospital & Dentist patients remain for treatment
My operation, tropical murals on ceiling

Scented Paper Cascades Olfaprint(tm) - Scented Resume?

Home sales – Fresh Baked Goodies!


GET US TO BUY MORE – Emotional Purchase tied to sense of Smell


Could These Stores have a "Branded" Scent - Customer Loyalty?
Home Depot, Office Max

Smells remind us of a pleasant time and place.
Subliminal Sales Tactics - Barely above level of detection

Fresh Baked Treats

Scented Candle Shops

Add other tactics to Increase sales - Sound
Here today - gone tomorrow ? buy now at full price"
Add to OUR webpage to attract?

{READ ARTICLES HANDOUTS} (time permitting)

HOW FAR CAN THIS GO TO INCREASE SALES?
 
www.scentair.com
www.martinlindstrom.com


PRINT & HAND THIS OUT:
www.scentair.com/downloads/ScentAir_Business2.0.pdf



US News & World Report 8/1/07:

Companies including Sony and Westin Hotels & Resorts employ a range of smells to spur spending. Sony Style stores, which sell the company's consumer electronics, puff a sweetish scent with citrus bases and vanilla overtones into the air. "They wanted to appeal to a female buyer more intimidated by electronic items," says Van Epps of ScentAir, which helped Sony develop its secret formula.

Christine Belich, Sony's vice president of visual merchandising, says that it's not possible to connect the scent directly to a boost in sales but the goal is to create an enjoyable shopping environment where customers want to linger. She adds that the scent was designed to appeal to both men and women. (The scent can be quite subtle—it could hardly be detected on a recent visit to the Sony Style store at Pentagon City Mall in Arlington, Va.)

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Whether being stimulated by sound or smell, consumers are usually blissfully unaware of the fact that they are shopping under the influence. "The average consumer doesn't understand that they are being manipulated in that environment," says Anna Mattila, associate professor of marketing at Pennsylvania State University.

                    For Project 7 in CC manual.
ĉ
Tip Top,
Feb 1, 2011, 4:37 PM
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